Social media in travel, tourism and hospitality : theory, practice and cases

dc.contributor.author	Sigala, Marianna (editor)
dc.contributor.author	Christou, Evangelos (editor)
dc.contributor.author	Gretzel, Ulrikel (editor)
dc.date.issued	2012
dc.identifier.isbn	978-1-4094-2092-7
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8342
dc.description.abstract	Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
dc.format	xxii, 316 p. : ill.
dc.language.iso	en
dc.publisher	Ashgate Publishing Limited
dc.subject	Tourism
dc.subject	Hospitality industry
dc.subject	Social media
dc.title	Social media in travel, tourism and hospitality : theory, practice and cases
dc.type	Book