Restoring tourism destinations in crisis : a strategic marketing approach

dc.contributor.author	Beirman, David
dc.date.issued	2003
dc.identifier.isbn	1-86508-911-7
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8336
dc.description	xv, 288 p. : ill.
dc.description.abstract	This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, related associations and the various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism.
dc.language.iso	en
dc.publisher	Allen & Unwin
dc.subject	Tourism
dc.subject.other	Crisis management
dc.subject.other	Marketing
dc.title	Restoring tourism destinations in crisis : a strategic marketing approach
dc.type	Book