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Electronic commerce 2018 : a managerial and social networks perspective
dc.contributor.author | Turban, Efraim | |
dc.contributor.author | Outland, Jon | |
dc.contributor.author | King, David | |
dc.contributor.author | Turban, Deborrah C. | |
dc.date.issued | 2018 | |
dc.identifier.isbn | 978-3-319-58715-8 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/8307 | |
dc.description.abstract | Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility. | |
dc.format | xxviii, 636 p. : ill. | |
dc.language.iso | en | |
dc.publisher | Springer | |
dc.relation.ispartofseries | Springer Texts in Business and Economics | |
dc.subject | Electronic commerce | |
dc.subject | Social networks | |
dc.subject | Social commerce | |
dc.title | Electronic commerce 2018 : a managerial and social networks perspective | |
dc.type | Book | |
dc.description.version | 9th edition |