Bộ môn Lữ hành & dịch vụ du lịch: Recent submissions

Now showing items 81-85 of 101

    • Technology and events : how to create engaging events 

      Martin, Vanessa; Cazarré, Luiz (Goodfellow Publishers Ltd, 2016)
      As the modern attendee has more access to knowledge and is infinitely more connected, technology has become crucial to enhancing the event experience. Successful use of technology can make an event more incredible, personal, ...

    • Macau and the casino complex 

      Al, Stefan (editor) (University of Nevada Press, 2018)
      Essays by a number of experts give a deeper insight on topics ranging from the myth of the Chinese gambler, the role of feng shui in casino design, the city's struggle with heritage conservation, the politics of land ...

    • Casinonomics : the socioeconomic impacts of the casino industry 

      Walker, Douglas M. (Springer, 2013)
      Casinonomics provides a comprehensive analysis of the economic and social impacts of the casino industry. Examining the latest cutting-edge research, with a mix of theory and empirical evidence, Casinonomics informs the ...

    • Festival and events management : an international arts and culture perspective 

      Yeoman, Ian (editor); Robertson, Martin (editor); Ali-Knight, Jane (editor) (Elsevier, 2004)
      With international contributions from industry and academia, the text looks at the following: Events & cultural environments; Managing the arts & leisure experience; Marketing, policies and strategies of art and leisure ...

    • Marketing for hospitality and tourism 

      Kotler, Philip; Bowen, John T.; Makens, James C.; Baloglu, Seyhmus (Pearson, 2017)
      Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...