Bộ môn Lữ hành & dịch vụ du lịch: Recent submissions

Now showing items 76-80 of 101

    • Events management 

      Bowdin, Glenn A. J.; Allen, Johnny; O’Toole, William (Butterworth-Heinemann, 2006)
      Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: Introduces the key concepts of event planning and management; ...

    • Event planning : ethics and etiquette : a principled approach to the business of special event management 

      Allen, Judy (Wiley, 2003)
      This book provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly ...

    • Successful event management : a practical handbook 

      Shone, Anton; Parry, Bryn (Cengage Learning, 2019)
      This book covers every aspect of events management, from the planning and set up process through to delivery, close-down and evaluation. The wealth of case studies includes both successful and failed events, allowing you ...

    • Innovative marketing communications : strategies for the events industry 

      Masterman, Guy; Wood, Emma H. (Elsevier, 2005)
      This book provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, ...

    • Managing sport events 

      Greenwell, T. Christopher; Danzey-Bussell, Leigh Ann; Shonk, David J. (Human Kinetics, Inc., 2014)