Browsing Bộ môn Lữ hành & dịch vụ du lịch by Issue Date
Now showing items 1-20 of 101
-
The professional guide : dynamics of tour guiding
(Van Nostrand Reinhold, 1993)Travel and tourism is emerging as one of the world's largest and most dynamic industries. This handbook aims to provide guides with a foundation to the tourism and travel industry. It begins with a definition of the various ... -
Sustainable tourism : a marketing perspective
(Butterworth-Heinemann, 1998)This book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement ... -
Việt Nam phong tục
(Nxb. Thành phố Hồ Chí Minh, 1999) -
Sustainable tourism management
(CABI Publishing, 1999)This book provides an up-to-date, comprehensive coverage of the practice and management of the subject. It offers a range of definitions of sustainable tourism from different sectors of tourism and different parts of the ... -
Practical research methods : a user-friendly guide to mastering research techniques and projects
(How To Books Ltd, 2002)This practical, down-to-earth guide is written for those new to research and it assumes no prior knowledge of the subject. The author has worked as a researcher since the mid 1980s and has written and taught courses on ... -
Event marketing : how to successfully promote events, festivals, conventions, and expositions
(Wiley, 2002)Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising; Individual chapters address the differences involved in marketing different types of events; Examines ... -
Service quality in leisure and tourism
(CABI Publishing, 2003)The service sector is considered to lag behind manufacturing in introducing quality management cultures. The leisure and tourism industry has tended to be even more dilatory, and so quality management was not given a high ... -
Event planning : ethics and etiquette : a principled approach to the business of special event management
(Wiley, 2003)This book provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly ... -
Professional event coordination
(Wiley, 2004)A comprehensive guide to essential competencies for event coordinators, Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, ... -
Festival and events management : an international arts and culture perspective
(Elsevier, 2004)With international contributions from industry and academia, the text looks at the following: Events & cultural environments; Managing the arts & leisure experience; Marketing, policies and strategies of art and leisure ... -
Carrying capacity in the tourism industry : a case study of Hengistbury Head
(Elsevier, 2004)This paper argues that it is necessary to define and implement the concept of carrying capacity as a critical aspect for facilitating planning in the tourism process. In order to achieve this aim, this article shows how ... -
Giáo trình địa lý kinh tế - xã hội. Phần một: Phần đại cương
(Giáo dục, 2005)Trình bày về môi trường, tài nguyên nhiên nhiên, địa lý dân cư, địa lý công nghiệp, địa lý giao thông vận tải và địa lý dịch vụ -
The management of tourism
(SAGE Publications, 2005)This book considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and ... -
Casino operations management
(Wiley, 2005)Complete guidance to the ins and outs of gaming operationsManagement personnel need a thorough understanding of the business side of the casino industry to ensure profits???and to avoid losses. It's a sure bet that Casino ... -
Innovative marketing communications : strategies for the events industry
(Elsevier, 2005)This book provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, ... -
How the body shapes the mind
(Clarendon Press, 2005)How the Body Shapes the Mind is an interdisciplinary work that addresses philosophical questions by appealing to evidence found in experimental psychology, neuroscience, studies of pathologies, and developmental psychology. ... -
Evaluating the socio-cultural carrying capacity of rural tourism communities a value stretch approach
([Blackwell Publishing Ltd.], 2005)Using the carrying capacity value stretch (CCVS) model incorporated into nominal group technique (NGT) methodology, this paper investigated a rural community’s determinants of sociocultural carrying capacity perceptions ... -
Tuyến điểm du lịch Việt Nam
(Giáo dục, 2006)Khái quát về điều kiện tự nhiên, tài nguyên du lịch và kết cấu hạ tầng của Việt Nam cùng một số tuyến, điểm du lịch các vùng Bắc Bộ, Bắc Trung Bộ, Nam Trung Bộ và Nam Bộ. -
Giáo trình kinh tế du lịch
(Lao động - Xã hội, 2006)Giới thiệu những kiến thức nền tảng về du lịch và các chuyên ngành du lịch như: quản trị kinh doanh lữ hành, quản trị kinh doanh khách sạn, nhà hàng, hướng dẫn du lịch...
