Electronic commerce

dc.contributor.author	Schneider, Gary P.
dc.date.issued	2015
dc.identifier.isbn	978-1-285-42543-6
dc.identifier.isbn	978-1-285-74229-8
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8021
dc.description.abstract	This book delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.
dc.format	xxii, 602 p. : ill.
dc.language.iso	en
dc.publisher	Cengage Learning
dc.subject	Electronic commerce
dc.title	Electronic commerce
dc.type	Book
dc.description.version	11th edition