Duyệt Bộ môn Hệ thống thông tin quản lý theo Chủ đề "Management"
Đang hiển thị mục 1-4 trong tổng 4
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A practical guide to information systems strategic planning
(Auerbach Publications, 2006)This volume outlines a quick and easy approach with concepts, techniques, and templates for analyzing, organizing, communicating, and implementing an IS strategy. This approach unites an organization in a collaborative ... -
Analytics in a big data world : the essential guide to data science and its applications
(John Wiley & Sons, Inc., 2014)The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics ... -
CRM at the speed of light : social CRM 2.0 strategies, tools, and techniques for engaging your customers
(McGraw-Hill, 2010)Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic ... -
Principles of supply chain management : a balanced approach
(Cengage Learning, 2012)This unique new third edition presents extensive content you won't find covered in other books. The authors' expansive approach helps you guide students through the management stages of each supply chain activity while ...