Travel marketing, tourism economics and the airline product : an introduction to theory and practice

dc.contributor.author	Camilleri, Mark Anthony
dc.date.issued	2018
dc.identifier.isbn	978-3-319-49849-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/7461
dc.description	xxiv, 213 p. : ill.
dc.description.abstract	This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments.
dc.language.iso	en
dc.publisher	Springer
dc.relation.ispartofseries	Tourism, Hospitality & Event Management
dc.subject	Travel
dc.subject.other	Tourism
dc.subject.other	Marketing
dc.subject.other	Economics
dc.subject.other	Airline product
dc.title	Travel marketing, tourism economics and the airline product : an introduction to theory and practice
dc.type	Book