Duyệt 3. BÀI TẠP CHÍ - TRÍCH SÁCH theo Tác giả "Benlian, Alexander"
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The impact of the package opening process on product returns
Zhou, Wenyan; Hinz, Oliver; Benlian, Alexander (Springer Open, 2017)High product return rates are an increasingly pressing challenge for many e-retailers around the world. To address this problem, this paper offers a new perspective by focusing on the critical moment of the package-opening ...