Now showing items 211-215 of 222

    • Tourism, hospitality and digital transformation : strategic management aspects 

      Tajeddini, Kayhan (editor); Ratten, Vanessa (editor); Merkle, Thorsten (editor) (Routledge, 2020)
      This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, ...
    • Case based research in tourism, travel, hospitality and events 

      Sigala, Marianna (editor); Yeark, Anastasia (editor); Presbury, Rajka (editor) (Springer, 2022)
      This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students ...
    • Contemporary tourism : an International approach 

      Cooper, Chris; Hall, C. Michael (Goodfellow Publishers Limited, 2023)
      This book presents a new and refreshing approach to the study of tourism, looking at the far reaching effects that the COVID pandemic has had on the industry and how it has been forced to change, or not subsequently. ...
    • Customer service for hospitality and tourism 

      Simon; Hudson, Louise (Goodfellow Publishers Limited, 2022)
      Chapters cover important topics such as the financial and behavioral consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the ...
    • Consumer behaviour in tourism 

      Horner, Susan; Swarbrooke, John (Routledge, 2021)
      Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can ...