21. Travel - Tourism: Recent submissions

Now showing items 191-195 of 222

    • Marketing du tourisme et de l'accueil 

      Kotler, Philip; Bowen, John T.; Makens, James (Pearson, 2016)

    • Tourism : principles and practice 

      Fletcher, John; Fyall, Alan; Gilbert, David; Wanhill, Stephen (Pearson, 2018)

    • Digital transformation and innovation in tourism events 

      Hassan, Azizul (editor) (Routledge, 2022)
      "The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature ...

    • International case studies in tourism marketing 

      Aktaş, Gürhan (editor); Kozak, Metin (editor) (Routledge, 2022)
      "This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation ...

    • Econometric modelling and forecasting of tourism demand : methods and applications 

      Chenguang Wu, Doris (editor); Li, Gang (editor); Song, Haiyan (editor) (Routledge, 2023)
      "This insightful and timely volume provides a succinct, expert-led introduction to the latest developments in advanced econometric methodologies in the context of tourism demand modelling and forecasting. Embellished with ...