Duyệt 21. Travel - Tourism theo Chủ đề "Marketing"
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Destination branding : creating the unique destination proposition
(Elsevier Ltd, 2004) -
Destination marketing : an integrated marketing communication approach
(Elsevier, 2008)Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing ... -
Destination marketing : an international perspectives
(Routledge, 2016)This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used ... -
Handbook of research on resident and tourist perspectives on travel destinations
(IGI Global, 2020)This book is a collection of innovative research that examines travel destinations from the resident and tourist perspectives in order to better support and inform the tourism development process and to make the destinations ... -
International case studies in tourism marketing
(Routledge, 2022)"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation ... -
Management and marketing of wine tourism business : theory, practice, and cases
(Palgrave Macmillan, 2019)This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in ... -
Marketing and managing tourism destinations
(Routledge, 2019)This book is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated ... -
Marketing du tourisme et de l'accueil
(Pearson, 2016) -
Marketing for tourism
(Prentice Hall, 2004)This book provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent ... -
Marketing in travel and tourism
(Butterworth-Heinemann, 2009)This book aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and ... -
Marketing in travel and tourism
(Butterworth-Heinemann, 2001)This book explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised ... -
Older tourist behavior and marketing tools
(Springer, 2017)This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side ... -
Progress in tourism marketing
(Elsevier, 2006)The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within ... -
Restoring tourism destinations in crisis : a strategic marketing approach
(Allen & Unwin, 2003)This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, related associations and ... -
Social media marketing in tourism and hospitality
(Springer, 2015)This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion ... -
Sustainable destination branding and marketing : strategies for tourism development
(CABI, 2020)"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive ... -
The economics of recreation, leisure and tourism
(Butterworth-Heinemann, 2011)This textbook describes the relevance of economics to the tourism and leisure industries, helping you to pass an economics module as Part of a tourism, recreation or sport management degree. It applies economic theory to ... -
The economics of recreation, leisure and tourism
(Routledge, 2020)It is written in a clear and engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using ... -
Tourism and hospitality marketing : a global perspective
(SAGE Publications Ltd, 2008) -
Tourism branding : communities in action
(Emerald Group Publishing Limited, 2009)Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism branding: communities in action", the first volume in a ...
