Duyệt 21. Travel - Tourism theo Chủ đề "Branding (Marketing)"

Đang hiển thị mục 1-3 trong tổng 3

    • Sustainable destination branding and marketing : strategies for tourism development 

      Sharma, Anukrati (editor); Pulido Fernández, Juan Ignacio (editor); Hassan, Azizul (editor) (CABI, 2020)
      "Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive ...

    • Sustainable tourism development : futuristic approaches 

      Sharma, Anukrati (editor) (Apple Academic Press, 2020)
      Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account ...

    • Travel writing for tourism and city branding : urban place writing methodologies 

      Mansield, Charlie; Topler, Jasna Potočnik (Routledge, 2023)
      "Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using ...