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    • Tourism, hospitality and digital transformation : strategic management aspects 

      Tajeddini, Kayhan (editor); Ratten, Vanessa (editor); Merkle, Thorsten (editor) (Routledge, 2020)
      This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, ...