Duyệt 21. Travel - Tourism theo Tác giả "Sigala, Marianna (editor)"

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    • Case based research in tourism, travel, hospitality and events 

      Sigala, Marianna (editor); Yeark, Anastasia (editor); Presbury, Rajka (editor) (Springer, 2022)
      This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students ...

    • Management and marketing of wine tourism business : theory, practice, and cases 

      Sigala, Marianna (editor); Robinson, Richard N. S. (editor) (Palgrave Macmillan, 2019)
      This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in ...

    • Social media in travel, tourism and hospitality : theory, practice and cases 

      Sigala, Marianna (editor); Christou, Evangelos (editor); Gretzel, Ulrikel (editor) (Ashgate Publishing Limited, 2012)
      Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which ...