Duyệt 21. Travel - Tourism theo Tác giả "Sharma, Anukrati (editor)"
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Sustainable destination branding and marketing : strategies for tourism development
Sharma, Anukrati (editor); Pulido Fernández, Juan Ignacio (editor); Hassan, Azizul (editor) (CABI, 2020)"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive ... -
Sustainable tourism development : futuristic approaches
Sharma, Anukrati (editor) (Apple Academic Press, 2020)Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account ...