Duyệt 21. Travel - Tourism theo Tác giả "Middleton, Victor T. C."

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    • Marketing in travel and tourism 

      Middleton, Victor T. C.; Fyall, Alan; Morgan, Michael (Butterworth-Heinemann, 2009)
      This book aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and ...

    • Marketing in travel and tourism 

      Middleton, Victor T. C. (Butterworth-Heinemann, 2001)
      This book explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised ...

    • Sustainable tourism : a marketing perspective 

      Middleton, Victor T. C.; Hawkins, Rebecca (Butterworth-Heinemann, 1998)
      This book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement ...