Duyệt 21. Travel - Tourism theo Tác giả "Kozak, Nazmi (editor)"

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    • Destination marketing : an international perspectives 

      Kozak, Metin (editor); Kozak, Nazmi (editor) (Routledge, 2016)
      This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used ...

    • Tourist behaviour : an international perspective 

      Kozak, Metin (editor); Kozak, Nazmi (editor) (CABI, 2016)
      onsumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research from various aspects. However, there is a need to provide ...

    • Tourist destination management : instruments, products, and case studies 

      Kozak, Nazmi (editor); Kozak, Metin (editor) (Springer, 2019)
      This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management ...

    • Trends in tourist behavior : new products and experiences from Europe 

      Artal-Tur, Andrés (editor); Kozak, Metin (editor); Kozak, Nazmi (editor) (Springer, 2019)
      This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations ...