Duyệt 21. Travel - Tourism theo Tác giả "Kozak, Metin (editor)"

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    • Destination marketing : an international perspectives 

      Kozak, Metin (editor); Kozak, Nazmi (editor) (Routledge, 2016)
      This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used ...

    • International case studies in tourism marketing 

      Aktaş, Gürhan (editor); Kozak, Metin (editor) (Routledge, 2022)
      "This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation ...

    • Progress in tourism marketing 

      Kozak, Metin (editor); Andreu, Luisa (editor) (Elsevier, 2006)
      The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within ...

    • Tourist behaviour : an international perspective 

      Kozak, Metin (editor); Kozak, Nazmi (editor) (CABI, 2016)
      onsumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research from various aspects. However, there is a need to provide ...

    • Tourist destination management : instruments, products, and case studies 

      Kozak, Nazmi (editor); Kozak, Metin (editor) (Springer, 2019)
      This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management ...

    • Trends in tourist behavior : new products and experiences from Europe 

      Artal-Tur, Andrés (editor); Kozak, Metin (editor); Kozak, Nazmi (editor) (Springer, 2019)
      This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations ...