Duyệt 21. Travel - Tourism theo Tác giả "Evans, Nigel"
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Strategic management for tourism, hospitality and events
Evans, Nigel (Routledge, 2015)It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. ... -
Strategic management for travel and tourism
Evans, Nigel; Campbell, David; Stonehouse, George (Butterworth-Heinemann, 2003)This book is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the travel and tourism student.