Duyệt 21. Travel - Tourism theo Tác giả "Andreu, Luisa (editor)"

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    • Progress in tourism marketing 

      Kozak, Metin (editor); Andreu, Luisa (editor) (Elsevier, 2006)
      The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within ...