Browsing 21. Travel - Tourism by Author "Kumar, Raj (editor)"
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Tourism marketing : a strategic approach
Ray, Nilanjan (editor); Das, Dillip Kumar (editor); Kumar, Raj (editor) (Apple Academic Press, 2018)Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers ...