Duyệt 21. Travel - Tourism theo Nhan đề
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Maketing for sustainable tourism
(Routledge, 2018)Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, ... -
Management and marketing of wine tourism business : theory, practice, and cases
(Palgrave Macmillan, 2019)This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in ... -
Managing coastal tourism resorts : a global perspective
(Channel View Publications, 2007)Drawing on examples from a range of economies and environments, this book develops a global perspective on the management issues facing coastal resorts. The main management themes highlighted include the processes of ... -
Managing educational tourism
(Channel View Publications, 2003)An outline of the main forms of educational tourism, discussing their growth and resulting impacts and management issues from a holistic perspective. Using case studies, the author argues that without adequate research and ... -
Managing quality cultural tourism
(Routledge, 1995)This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with ... -
Managing quality of life in tourism and hospitality
(CABI, 2018)This book brings together the latest findings within these areas from researchers and practitioners and delivers them to the forefront of knowledge application with examples in tourism and hospitality settings. Quality-of-life ... -
Managing religious tourism
(CABI, 2019)This book provides a global view of tools and resources used in demand and supply management in the context of pilgrimage and religious tourism. With a focus on toolkits and best-practices, the book reinforces the quality ... -
Managing tourism and hospitality services : theory and international application
(CABI, 2006)The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being ... -
Managing tourism at world heritage sites : practical manual for world heritage site managers
(UNESCO World Heritage Centre, 2002) -
Managing world heritage sites
(Elsevier, 2006)Managing World Heritage Sites covers the management issues encountered at cultural and natural UNESCO World Heritage Sites). WHS sites are high profile and as their designation states they are unique. They are often ... -
Manual of travel agency practice
(Butterworth-Heinemann is an imprint of Elsevier, 2003)The manual demonstrates correct methods for processing travel reservations, identifying business client needs and suitable documentation. It also shows key facts for the profitable planning, organization and operation of ... -
Marketing and managing tourism destinations
(Routledge, 2019)This book is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated ... -
Marketing du tourisme et de l'accueil
(Pearson, 2016) -
Marketing for tourism
(Prentice Hall, 2004)This book provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent ... -
Marketing in travel and tourism
(Butterworth-Heinemann, 2009)This book aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and ... -
Marketing in travel and tourism
(Butterworth-Heinemann, 2001)This book explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised ... -
Mass tourism in a small world
(CABI, 2017)The central focus of this book is mass tourism across a range of societies. It focuses on the theoretical perspectives on mass tourism (including systems approaches, political economy, ethics, sustainability and environmentalism) ... -
Measuring the role of tourism in OECD economies : the OECD manual on tourism satellite accounts and employment
(OECD, 2000)This book provides insights into the socio-economic impact, structure and development of activities related to tourism. For the first time, Measuring the Role of Tourism in OECD Economies: The OECD Manual on Tourism Satellite ... -
Memory, migration and travel
(Routledge, 2018)"Migration and forcible displacement are growing and impactful dynamics of the current global age. These processes generate mobility flows, travel patterns and touristic behaviour driven by personal and collective memories. ... -
Mobile computing and technology applications in tourism and hospitality
(IGI Global, 2022)"This book presents the latest research and development in mobile and intelligence computing with a focus on tourism and hospitality sectors and how during this current pandemic crisis, the role of research on innovative ...
