Duyệt 21. Travel - Tourism theo Chủ đề "Marketing"

Đang hiển thị mục 21-25 trong tổng 25

    • Tourism management, marketing, and development : performance, strategies, and sustainability 

      Mariani, Marcello M. (editor); Czakon, Wojciech (editor); Buhalis, Dimitrios (editor) (Palgrave Macmillan, 2016)
      This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the ...

    • Tourism marketing 

      Dasgupta, Devashish (Pearson, 2011)

    • Tourism marketing : a strategic approach 

      Ray, Nilanjan (editor); Das, Dillip Kumar (editor); Kumar, Raj (editor) (Apple Academic Press, 2018)
      Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers ...

    • Tourism, hospitality and digital transformation : strategic management aspects 

      Tajeddini, Kayhan (editor); Ratten, Vanessa (editor); Merkle, Thorsten (editor) (Routledge, 2020)
      This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, ...

    • Travel marketing, tourism economics and the airline product : an introduction to theory and practice 

      Camilleri, Mark Anthony (Springer, 2018)
      This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological ...