Đang hiển thị mục 181-200 trong tổng 220

    • Tourism branding : communities in action 

      Cai, Liping A.; Gartner, William C.; Munar, Ana Mari’a (Emerald Group Publishing Limited, 2009)
      Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism branding: communities in action", the first volume in a ...
    • Tourism destination management 

      Rodríguez-Díaz, Manuel (editor); Espino-Rodríguez, Tomás F. (editor) (MDPI, 2019)
      This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common ...
    • Tourism in transitions : recovering decline, managing change 

      Müller, Dieter K.; Więckowski, Marek (Springer, 2018)
      This book explores the relationship between transition and tourism geographies on a global scale, discussing how tourism has been used as a tool to recover from decline or to manage change caused by event-driven, rapid ...
    • Tourism information technology 

      Benckendorff, Pierre J.; Sheldon, Pauline J.; Fesenmaier, Daniel R. (CABI, 2014)
      This second edition of "Tourism information technology" continues to cover the complexities of how information technology is being used in the tourism industry. Fully updated, it covers IT applications in all sectors of ...
    • Tourism innovation : technology, sustainability and creativity 

      Ratten, Vanessa (editor); Braga, Vitor (editor); Álvarez-García, José (editor) (Routledge, 2020)
      "Tourism can take many different forms and types but increasingly it is viewed as one of the most innovative industries. This book showcases the innovations in tourism through a creativity, sustainability and technology ...
    • Tourism management 

      Page, Stephen J. (Routledge, 2019)
      This 6th edition has been revised and updated to include: new content on: sports, festivals and event tourism including the impact of the Olympic Games, social media impacts on tourism and the growth of medical tourism; ...
    • Tourism management, marketing, and development : performance, strategies, and sustainability 

      Mariani, Marcello M. (editor); Czakon, Wojciech (editor); Buhalis, Dimitrios (editor) (Palgrave Macmillan, 2016)
      This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the ...
    • Tourism marketing 

      Dasgupta, Devashish (Pearson, 2011)
    • Tourism marketing : a strategic approach 

      Ray, Nilanjan (editor); Das, Dillip Kumar (editor); Kumar, Raj (editor) (Apple Academic Press, 2018)
      Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers ...
    • Tourism policy and planning : yesterday, today, and tomorrow 

      Edgell, David L.; Swanson, Jason R. (Routledge, 2019)
      This book offers an introduction to the tourism policy process and how policies link to the strategic tourism planning function as well as influence planning at the local, national, and international level. This third ...
    • Tourism product and services : development strategy and management options 

      Sharma, Jitendra Kumar (Kanishka Publishers, Distributors, 2007)
    • Tourism product development in China, Asian and European countries 

      Luo, Yuhua (editor); Jiang, Jinbo (editor); Bi, Doudou (editor) (Springer, 2020)
      This book analyzes a broad variety of tourism products in China, Asia and Europe that employ both cutting-edge IT technologies and advanced methodologies. These products are cultural tourism, recreational tourism, sport ...
    • Tourism security : strategies for effectively managing travel risk and safety 

      Tarlow, Peter E. (Butterworth-Heinemann, 2014)
      Tourism security is an important part of both security management and tourism. Private security professionals and police departments in tourism cities, as well as hotels, major attractions, and theme parks, have all come ...
    • Tourism, hospitality and digital transformation : strategic management aspects 

      Tajeddini, Kayhan (editor); Ratten, Vanessa (editor); Merkle, Thorsten (editor) (Routledge, 2020)
      This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, ...
    • Tourism, knowledge and learning : conceptual development and case studies 

      Jernsand, Eva Maria (editor); Persson, Maria (editor); Lundberg, Erik (editor) (Routledge, 2023)
      "This book contributes to the understanding of how tourism can be designed to provide conditions for learning. This involves learning for tourists, the tourist industry, public authorities and local communities. We explore ...
    • Tourism, security, and safety : from theory to practice 

      Mansfeld, Yoel; Pizam, Abraham (Butterworth-Heinemann, 2006)
      This book brings together the writings of international leading academics and practitioners in this field to discuss prevention measures and crisis management options, in incidences of tourism safety and security. The ...
    • Tourism, territory and sustainable development : theoretical foundations and empirical applications in Japan and Europe 

      Romão, João (Springer, 2018)
      This is a systematically designed and well crafted monograph on the socio-economic, environmental and spatial dimensions of modern tourism. This book offers a wealth of analytical insights and quantitative research tools ...
    • Tourist behavior : an experiential perspective 

      Kozak, Metin; Kozak, Nazmi (Springer, 2018)
      This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like ...
    • Tourist behavior : past, present, and future 

      Kumar, Narendra (editor); Sousa, Bruno Barbosa (editor); Sharma, Swati (editor) (Apple Academic Press, 2023)
      "This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists. The book's authors believe that studying tourist behavior-what tourists do, what their preferences ...
    • Tourist behaviour : an international perspective 

      Kozak, Metin (editor); Kozak, Nazmi (editor) (CABI, 2016)
      onsumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research from various aspects. However, there is a need to provide ...