Now showing items 501-505 of 530

    • Negotiation: readings, exercises, and cases 

      Lewicki, Roy J.; Barry, Bruce; Saunders, David M. (McGraw-Hill, 2010)
      Negotiation is a critical skill needed for effective management. This book takes an experiential approach and explores the major concepts and theories of the psychology of bargaining and negotiation and the dynamics of ...
    • Essentials of business communication 

      Guffey, Mary Ellen (Cengage Learning, 2010)
      This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students.
    • Principles of economics 

      Mankiw, N. Gregory (Cengage Learning, 2018)
      Provide an approachable, superbly written introduction to economics that allows all types of students to quickly grasp economic concepts and build a strong foundation with Mankiw's popular Principles of Economics, 8e. The ...
    • Electronic commerce 2018 : a managerial and social networks perspective 

      Turban, Efraim; Outland, Jon; King, David; Turban, Deborrah C. (Springer, 2018)
      Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models ...
    • Essentials of entrepreneurship and small business management 

      Scarborough, Norman M.; Cornwall, Jeffrey R. (Pearson, 2016)
      This book teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics ...