Now showing items 111-115 of 530

    • Business information systems : analysis, design, and practice 

      Curtis, Graham; Cobham, David P. (Prentice Hall, 2004)
      Helps students to gain a comprehensive understanding of how information systems can aid the realisation of business objectives. The book covers BIS from a business, technical and systems development perspective.With balanced ...
    • A concise guide to market research : the process, data, and methods using IBM SPSS statistics 

      Sarstedt, Marko; Mooi, Erik (Springer, 2019)
      This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most ...
    • HBR guide to being more productive 

      [Harvard Business Review Press] (Harvard Business Review Press, 2017)
      "Every day begins with the same challenge: too many tasks on your to-do list and not enough time to accomplish them. Perhaps you tell yourself to just buckle down and get it all done--skip lunch, work a longer day. Maybe ...
    • Understanding the role of business analytics : some applications 

      Chahal, Hardeep (editor); Jyoti, Jeevan (editor); Wirtz, Jochen (editor) (Springer, 2019)
      This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, ...
    • Portfolio management : theory and practice 

      Stewart, Scott Dudley; Piros, Christopher Dixon; Heisler, Jeffrey (John Wiley & Sons, Inc., 2019)
      This book is an authoritative guide for those who wish to manage money professionally. This invaluable resource presents effective portfolio management practices supported by their underlying theory, providing the tools ...