Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorPearson, Bob
dc.date.issued2011
dc.identifier.isbn978-1-118-02302-0
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/3706
dc.descriptionx, 310 p. : ill.
dc.description.abstractThis book explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell's global social media team and as a consultant to Fortune 1000 companies, worldwide.
dc.language.isoen
dc.publisherJossey-Bass A
dc.subjectBusiness
dc.subject.otherInternet marketing
dc.subject.otherConsumer behaviour
dc.subject.otherCustomer relations
dc.subject.otherSocial media
dc.titlePre-commerce : how companies and customers are transforming business together
dc.typeBook


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Hiển thị biểu ghi dạng vắn tắt