Pre-commerce : how companies and customers are transforming business together

dc.contributor.author	Pearson, Bob
dc.date.issued	2011
dc.identifier.isbn	978-1-118-02302-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/3706
dc.description	x, 310 p. : ill.
dc.description.abstract	This book explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell's global social media team and as a consultant to Fortune 1000 companies, worldwide.
dc.language.iso	en
dc.publisher	Jossey-Bass A
dc.subject	Business
dc.subject.other	Internet marketing
dc.subject.other	Consumer behaviour
dc.subject.other	Customer relations
dc.subject.other	Social media
dc.title	Pre-commerce : how companies and customers are transforming business together
dc.type	Book