Destination branding : creating the unique destination proposition
dc.contributor.author | Morgan, Nigel (editor) | |
dc.contributor.author | Pritchard, Annette (editor) | |
dc.date.issued | 2004 | |
dc.identifier.isbn | 0-7506-5969-6 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/3286 | |
dc.format | xx, 314 p. : ill. | |
dc.language.iso | en | |
dc.publisher | Elsevier Ltd | |
dc.subject | Tourism | |
dc.subject | Advertising | |
dc.subject | Marketing | |
dc.title | Destination branding : creating the unique destination proposition | |
dc.type | Book | |
dc.description.version | 2nd edition |
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21. Travel - Tourism [222]