Artificial Intelligence in Marketing (Review of Marketing Research, Volume 20)

dc.contributor.author	K. Malhotra, Naresh
dc.contributor.author	Sudhir, K.
dc.contributor.author	Toubia, Olivier
dc.date.accessioned	2024-12-26T03:17:49Z
dc.date.available	2024-12-26T03:17:49Z
dc.date.issued	2023
dc.identifier.isbn	1802628762
dc.identifier.isbn	978-1802628760
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/15984
dc.description	344 pages	vi
dc.description.abstract	Review of Marketing Research pushes the boundaries of marketing―broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.	vi
dc.language.iso	en	vi
dc.publisher	Emerald Publishing Limited	vi
dc.subject	Artificial Intelligence	vi
dc.subject	Marketing	vi
dc.subject	Volume 20	vi
dc.title	Artificial Intelligence in Marketing (Review of Marketing Research, Volume 20)	vi
dc.type	Book	vi