Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business (2nd Edition)

dc.contributor.author	Kraus, Jim
dc.contributor.author	Revella, Adele
dc.date.accessioned	2024-09-23T01:51:36Z
dc.date.available	2024-09-23T01:51:36Z
dc.date.issued	2024
dc.identifier.isbn	978-1394236336
dc.identifier.isbn	1394236336
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/15772
dc.description	240 pages	vi
dc.description.abstract	A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about―then harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level.	vi
dc.language.iso	en	vi
dc.publisher	Wiley	vi
dc.subject	Buyer Personas	vi
dc.subject	Human Resources	vi
dc.subject	Economics	vi
dc.subject	Marketing	vi
dc.title	Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business (2nd Edition)	vi
dc.type	Book	vi