Cooperation and competition between online travel agencies and hotels

dc.contributor.author	Chang, Yu-Wei
dc.contributor.author	Hsu, Ping-Yu
dc.contributor.author	Lan, Yi-Chen
dc.date.accessioned	2024-09-20T08:55:23Z
dc.date.available	2024-09-20T08:55:23Z
dc.date.issued	2019
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/15769
dc.description	Tourism Management 71 (2019) 187–196	vi
dc.description.abstract	With the advent of O2O (online to offline) mode, Online Travel Agency (OTA) websites help to introduce new customers to hotels. However, since OTAs charge a hefty commission, hotel managers hope returning customers can book future visits from hotel websites instead of OTA websites. The study is to investigate how OTAs and hotels cooperate and compete with each other at the same time in the multichannel environments. The results show that OTAs can attract new and returning customers by website service quality while hotels can attract returning customers by perceived value. On the other hand, OTA website service quality has a negative effect on intention to rebook via hotel websites and the intention to rebook via OTA and hotel websites indeed have a negative relationship. Thus, the two channels compete with each other for customers' future visits.	vi
dc.language.iso	en	vi
dc.publisher	Elservier	vi
dc.subject	Cooperation; Competition; Online travel agency; Hotel; O2O commerce	vi
dc.title	Cooperation and competition between online travel agencies and hotels	vi
dc.type	Article	vi