Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality
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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
Elservier
Abstract
Coopetition—a blend of cooperation and competition—is vital for ensuring hotels work successfully with plat
forms. Platforms are digital hubs that enable vast numbers of hotels and customers to engage with one another.
However, existing research offers limited insight into how hotels balance cooperation and competition when
dealing with platforms. Using grounded theory as our research approach, we contribute to the coopetition
literature by showing that, contrary to the current view of separating cooperation and competition in different
departments, separation occurs at an individual level as managers internally create a boundary between the two
forces. At the same time, managers synthesize cooperation and competition without maintaining any boundary
among the two forces. Also, contrary to existing perspectives of coopetition that lean towards cooperation or
competition depending on degree of closeness to customers, we also show that hotels pursue both forces near and
far from the customer in a balanced way.
Description
Tourism Management 88 (2022)
Keywords
Coopetition,Coopetition balance,Tension,Tension management,Platforms,Cooperation,Competition,Grounded theory