Does hotel management matter to overcoming the COVID-19 crisis? The Spanish case
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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
Elservier
Abstract
This paper analyses the influence that the initial actions and strategies pursued by hotel managers have on the
recovery of occupancy after a crisis such as the COVID-19 pandemic. To do this, a specific survey is carried out on
managers of Spanish hotels. The main findings show that labour actions, especially plans for temporary
employment regulations, innovation and differentiation strategies, reorientation to closer markets and obtaining
information from official sources as a guarantee of their certainty, are the measures that have a greater impact on
the possibilities of recovering hotel activity. In addition, government measures that contribute to the improve
ment of the financial situation of firms can also play a relevant role in hotel recovery.
Description
Tourism Management 88 (2022)
Keywords
Crisis management,Hospitality industry,COVID-19,Spain,