The Why of the Buy: Consumer Behavior and Fashion Marketing (2nd Edition)

dc.contributor.author	Mink Rath, Patricia
dc.contributor.author	Bay, Stefani
dc.contributor.author	Gill, Penny
dc.contributor.author	Petrizzi, Richard
dc.date.accessioned	2024-04-16T01:42:34Z
dc.date.available	2024-04-16T01:42:34Z
dc.date.issued	2014
dc.identifier.isbn	1609018982
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/15111
dc.description	8.05 x 1.02 x 10 inches, 480p	vi
dc.description.abstract	How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students.	vi
dc.language.iso	en	vi
dc.publisher	Fairchild Books	vi
dc.title	The Why of the Buy: Consumer Behavior and Fashion Marketing (2nd Edition)	vi
dc.type	Book	vi