MANAGING & MARKETING THE TOURISM DESTINATION: A CASE STUDY OF BHITARKANIKA WILDLIFE SANCTUARY, ODISHA

dc.contributor.author	P. P. Mohanty
dc.contributor.author	Sadual, Sapan Kumar
dc.date.accessioned	2024-01-12T06:51:46Z
dc.date.available	2024-01-12T06:51:46Z
dc.date.issued	2019
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/14897
dc.description	International Journal of Tourism and Travel; 12 (1&2) 2019, 31-36	vi
dc.description.abstract	Tourism marketing is widely recognized as an essential and inseparable component of the destination management programme. In this paper, the authors endeavoured to find out the relation between destination management and tourism destination marketing of Bhitarkanika, the second largest mangrove forest of Asia. Specifically, the study examines the potentiality of tourism in Bhitarkanika for local development and roles of the stakeholders like local DMMO, Govt. authorities, marketing professionals, tourism planner, travel agents, tour operator responsible for management and marketing of destination	vi
dc.language.iso	en	vi
dc.subject	Tourism Destination, Marketing, Management, Branding, Imaging	vi
dc.title	MANAGING & MARKETING THE TOURISM DESTINATION: A CASE STUDY OF BHITARKANIKA WILDLIFE SANCTUARY, ODISHA	vi
dc.type	Article	vi