| dc.description.abstract | Given the increased popularity of HR analytics, a particular
focus has been placed on its enactors - HR analysts. Their
capabilities are believed to entail analytical and storytelling
skills. While we acknowledge the importance of analyti cal skills, this study utilises an exploratory and qualitative
approach to extend our understanding on the storytell ing of HR analysts, which remains less understood in the
HR analytics research. Data from HR analysts shows they
engage in storytelling as showcasing, incorporating a narrow
approach to translating and selling. The latter is a broader
form of institutional work to gain legitimacy for HR analyt ics on a general level. New insights are also offered on how
HR analysts engage in storytelling as curbing, a form of insti tutional work linked with decoupling HR analytics policy
from daily practices and projects. HR analysts engage with
these two seemingly contradictory aspects of storytelling to
develop sustainable and legitimate HR analytics | vi |
