Duyệt Marketing theo Tác giả "Apurv Jain"

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    • Improvised Marketing Interventions in Social Media 

      Abhishek Borah; Sourindra Banerjee; Yu-Ting Lin; Apurv Jain; Andreas B. Eisingerich (SAGE Open, 2020)
      Online virality has attracted the attention of academics and marketers who want to identify the characteristics of online content that promote sharing. This article adds to this body of research by examining the phenomenon ...