Duyệt Marketing theo Tác giả "Kurtzke, Simone"
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Analytics Capability in Marketing Education: A Practice-Informed Model
Kurtzke, Simone; Setkute, Justina (SAGE Open, 2021)As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in marketing education. However, it is unclear whether current ...