Browsing Marketing by Author "Margareta Serder"
Now showing items 1-1 of 1
-
Knowledge for sale: The construction of desired knowledge and identities in edu-marketing
Margareta Serder (SAGE Open, 2023)The aim of this study is to examine how a particular object for consumption, professional development for teachers and principals, is marketed to schools, and what propositions and understandings are embedded in such ...