Quản trị Du lịch & Lữ hành: Recent submissions
Now showing items 71-75 of 243
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Does destination nostalgic advertising enhance tourists’ intentions to visit? The moderating role of destination type
(Elservier, 2024)This study investigates the impact of nostalgic advertising and perceived destination types on tourists using four experiments. Study 1a and Study 1b revealed that destination nostalgic advertising is more likely to ... -
All hype or the real deal? Investigating user engagement with virtual influencers in tourism
(Elservier, 2023)Virtual influencer (VI) marketing has become increasingly prevalent on social media with the evolving landscape of digitalisation. However, the use of VIs in tourism has received limited attention in the literature. This ... -
Green and non-green outcomes of green human resource management (GHRM) in the tourism context
(Elservier, 2023)Globally, organizational espousal of green and sustainable operations has been critically facilitated by green human resource management (GHRM) initiatives, especially in the tourism and hospitality sector. This research ... -
Green and non-green outcomes of green human resource management (GHRM) in the tourism context
(Elservier, 2023)Globally, organizational espousal of green and sustainable operations has been critically facilitated by green human resource management (GHRM) initiatives, especially in the tourism and hospitality sector. This research ... -
Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations?
(2023, 2023)The Blue Flag is a popular eco-label in tourism. This study aims at examining the effectiveness of Blue Flag promotion on tourists’ willingness to pay a price premium to coastal destinations via two online experiments. ...