8. BÀI TRÍCH BÁO - TẠP CHÍ KHOA HỌC: Tài liệu gửi gần đây
Đang hiển thị mục 141-145 trong tổng 923
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Does destination nostalgic advertising enhance tourists’ intentions to visit? The moderating role of destination type
(Elservier, 2024)This study investigates the impact of nostalgic advertising and perceived destination types on tourists using four experiments. Study 1a and Study 1b revealed that destination nostalgic advertising is more likely to ... -
Leveraging accessible tourism development through mega-events, and the disability-attitude gap
(Elservier, 2023)Able-bodied, and increasingly people with disabilities, represent a key audience for mega-events; occasions that act as crucibles where social problems endemic to host destinations can be exposed and tackled through targeted ... -
All hype or the real deal? Investigating user engagement with virtual influencers in tourism
(Elservier, 2023)Virtual influencer (VI) marketing has become increasingly prevalent on social media with the evolving landscape of digitalisation. However, the use of VIs in tourism has received limited attention in the literature. This ... -
Green and non-green outcomes of green human resource management (GHRM) in the tourism context
(Elservier, 2023)Globally, organizational espousal of green and sustainable operations has been critically facilitated by green human resource management (GHRM) initiatives, especially in the tourism and hospitality sector. This research ... -
Can FinTech transform corporate liquidity? Evidence from China
(Elsevier, 2024)