6. BÀI TRÍCH BÁO - TẠP CHÍ KHOA HỌC: Tài liệu gửi gần đây
Đang hiển thị mục 101-105 trong tổng 1027
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Modeling consumer-based brand equity for multinational hotel brands e When hosts become guests
(Elservier, 2015)This study addresses global expansion challenges faced by multinational hotel companies under the backdrop of the booming international travel. Grounded upon theories pertaining to brand equity, this study develops the ... -
Plastic loyalty – Investigating loyalty card programs for a Finnish hotel chain
(Elservier, 2019)Few studies of hotel loyalty programs, particularly field studies, examine basic questions such as the need for loyalty programs or their effects on hotel choice. Other gaps in loyalty program research include business ... -
The Ottoman Empire's first attempt to establish hotels in Istanbul: The _ Ottoman Imperial Hotels Company
(Elservier, 2015)The number of travellers from Europe to Turkey, and especially Istanbul, increased dramatically as travel _ conditions improved pursuant to the Industrial Revolution in the 19th century. However, the capital city of the ... -
Coping with the risk of internet connectivity in hotels: Perspectives from American consumers traveling internationally
(Elservier, 2017)A reliable and secure Internet connection may represent the only viable solution for international travelers to complete communication tasks in hotels (e.g., talking with loved ones at home, engaging in work-related ... -
Cooperation and competition between online travel agencies and hotels
(Elservier, 2019)With the advent of O2O (online to offline) mode, Online Travel Agency (OTA) websites help to introduce new customers to hotels. However, since OTAs charge a hefty commission, hotel managers hope returning customers can ...