International case studies in tourism marketing

dc.contributor.author	Aktaş, Gürhan (editor)
dc.contributor.author	Kozak, Metin (editor)
dc.date.issued	2022
dc.identifier.isbn	978-1-003-18285-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13228
dc.description.abstract	"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike" Provided by publisher.
dc.format	xxiii, 244 p. : ill.
dc.language.iso	en
dc.publisher	Routledge
dc.subject	Tourism
dc.subject	Marketing
dc.subject	Management
dc.subject	Case studies
dc.title	International case studies in tourism marketing
dc.type	Book