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dc.contributor.authorAktaş, Gürhan (editor)
dc.contributor.authorKozak, Metin (editor)
dc.date.issued2022
dc.identifier.isbn978-1-003-18285-6
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/13228
dc.description.abstract"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike" Provided by publisher.
dc.formatxxiii, 244 p. : ill.
dc.language.isoen
dc.publisherRoutledge
dc.subjectTourism
dc.subjectMarketing
dc.subjectManagement
dc.subjectCase studies
dc.titleInternational case studies in tourism marketing
dc.typeBook


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