International business : the challenges of globalization

dc.contributor.author	Wild, John J.
dc.contributor.author	Wild, Kenneth L.
dc.date.issued	2019
dc.identifier.isbn	0-13-472922-6
dc.identifier.isbn	978-0-13-472922-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13226
dc.description.abstract	This book uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employ ability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidily changing world.
dc.format	xxvi, 417 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Business
dc.subject	International business enterprises
dc.subject	International trade
dc.subject	Management
dc.title	International business : the challenges of globalization
dc.type	Book
dc.description.version	9th edition