International business : a managerial perspective

dc.contributor.author	Griffin, Ricky W.
dc.contributor.author	Pustay, Michael W.
dc.date.issued	2020
dc.identifier.isbn	978-1-292-31379-5
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13225
dc.description.abstract	International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide.
dc.format	619 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Business
dc.subject	International business enterprises
dc.subject	Management
dc.title	International business : a managerial perspective
dc.type	Book
dc.description.version	9th edition (global edition)