| dc.description.abstract | Presenting an abundance of case studies and examples throughout, the book uses a step-by-step approach which will develop the reader's knowledge of the three key financial statements: profit & loss, balance sheet and cash flow. It explains the various considerations for raising capital: the requirements of banks, business angels, crowdfunding platforms, and venture capitalists, along with details and pitfalls of term sheets. Finally, it suggests ways of using accounting data to create a financially intelligent business and achieve business success. The authors' impressive background as successful entrepreneurs and business angels underscores the highly practical and useful coverage offered, whilst Simon Hulme's teaching experience tailors it to fit student needs perfectly. | |
